On tour with world champion Julian Draxler
World Champion Julian Draxler is the new advertising ambassador for the Hugo Boss perfume series. For Draxler, the partnership with Boss Parfums is the first to be a non-football advertising ambassador. For Daniel, however, this is not the first partnership outside of football. As a football freestyler and Hugo Boss Male Model, Daniel has been connecting his passions for years and this year fits in particularly well!
Julian Draxler is at the forefront of BOSS Parfums’ football campaign in an exclusive circle of inspirational men. The tour started with an exclusive press release and kickoff event in Berlin. In front of selected male models, Instagram stars and fashion bloggers, the new men’s fragrance was presented in a footballing way by ZDF sports studio presenter Sven Voss.